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Cincinnati- More than Just a City in a Swing State
Ohio may be on the fence when it comes to presidential candidates; it’s a so-called swing state, and the focus of a great deal of attention by both President Barack Obama and his GOP challenger, Gov....
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Food Network TV Audiences are Family-Oriented
The Food Network® provides TV audiences with unique meal, various recipe offerings and talented chefs to guide them. Demographic data from a Scarborough analysis on U.S. adults 18 and older who watched...
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Active Travelers Maintain Active Lifestyles
Fourteen percent of U.S. adults are Active Travelers, defined by Scarborough as people who completely agree with the statement “I frequently choose active vacations with lots to do.” These consumers...
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Automotive Orphans Lean Towards Used Car Purchases
Automotive Orphans Turn to Pre-Owned Vehicles The term “Automotive Orphans” is not as dire as it sounds. Some owners of vehicles no longer manufactured enjoy participation in clubs and social media...
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15% of U.S. Adults Are Getting Organized With Mobile
A young father monitors his daughter and golden retriever as they play tug-of-war with a rope toy. With their attention successfully diverted, the dad goes online with his iPad and uses a coupon to buy...
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Scarborough Sports Fan Rankings: Packers Continue Their Reign
If you have spent time in the state of Wisconsin, you know how the Green Bay Packers® dominate the hearts and minds of folks in America’s Dairyland. Scarborough Sports backs up this observation with...
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Frequent Digital Display Viewers Have the Auto Industry on Their Minds
Eighty-nine percent of the U.S. population drive cars as their primary mode of transportation, making the auto industry a space to reach the vast majority of the nation with your messaging....
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Sales Manager Toolkit: Scarborough Has You Covered With Obamacare Marketing...
Obamacare has arrived and it’s clear that there are new consumer healthcare marketing opportunities at hand. Insurers know this, and are no doubt executing strategic marketing accordingly. Want to...
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Trendsetting Shopper – Puerto Rico
It may be 80 degrees in Puerto Rico, but holiday shopping is just heating up. And with every holiday season comes a wish list which includes the hottest-selling, must have gifts. But did you ever...
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